Sui Dhaaga is one of the most awaited movies of the year. From its trailer launch to promotional strategies, the makers have left no stone unturned to create the buzz about the film.

Yesterday, the makers of the film have launched a new website which celebrates the unique handicrafts from across the country. The website is completely for all the budding craftsmen from the handloom industry.

During the press conference, the leading pair of the film was present over there. Talking about the website Varun said;

“The website celebrates fair trade, celebrates independent artists from across the country. He also added that the cause is very close to his heart coz the film is very closely associated with this.”

While asked about the fair trade and its association with the film, Anushka said;

“As actors, the biggest opportunity we get is to get inside the lives of many people in this country and the world through the roles we play. The actress also added that she has understood the struggles these artists go through in getting the right they deserve.”

During the website launch event, the leading pair Varun Dhawan and Anushka Sharma introduce some of the artists who changed their lives through this website. The actors also told about the working of this website where artists not just put their handicrafts but can earn by selling through this portal.

The film is slated for release on 28th September. Are you all excited for this? Do let us know in the comments section below.


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