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BID FAREWELL TO NANO; INDIA'S 'PEOPLE'S CAR'

By Gurpreet Kaur . 15th July 2018 09:30pm
BID FAREWELL TO NANO; INDIA'S 'PEOPLE'S CAR'

India's most economic and cheapest car, Nano, by Tata Motors has got a very sad and an unfortunate ending. The manufacture of the car has been stopped because only 1 unit was manufactured in the entire month of June. Considered a 'people's car', its manufacturing dropped momentously. No matter how good the car was or how much people liked it, it had numerous problems. Reducing the costs during its stage of production led to the manufacture of the vehicle which was equivalent to any second hand vehicle, and also a vehicle which could catch fire easily. Since the time of its formation, its production number only saw a decrease. Last year 275 units were manufactured in the month of June, whereas just 1 unit was manufactured in June this year. While the other statistics of production saw an increase exponentially, it took only some months that the manufacturing process of the car stopped. Nano's course in Indian market is an example for all the automatic manufacturers. Nano gave the lesson to the Indian manufacturers that if price of the vehicle was important factor in its purchase, so was the other factors. But a spokesperson on behalf of the Tata groups said that Nano may require fresh investments for its survival. Yet the evidences submitted that the dogging of less price above eevryting else was mis-interpreted. A more practical side is that India is a country which has high volume, less models games and customers emphasis more on value, meaning they want maximum features for the money they would invest in purchasing a car.