Whenever there is a clash of two films at the box office, the success rate of one definitely gets hampered. The audience gets divided which eventually impacts the overall footfall.
This Friday, ‘Pati Patni Aur Woh’ and ‘Panipat’ released and both the films starred big actors who were suited for the roles. The audiences were in a dilemma about whether to choose Kartik Aaryan's entertainer or Arjun Kapoor's war-drama. The audience made up their mind and Panipat failed to get the number director Aushotosh Gowariker expected it to.
First-day collections of 'Pati Patni Aur Woh' touched Rs. 10 crores whereas Panipat could only manage Rs 4.12 crore. And these opening day number generally determine the success of the film, don’t they?
Or is it?
There's still a lot of grey area when it comes to choosing one single parameter which determines whether a film is a hit or miss. Factors like the actors, budget, production value, production house, the amount of money spent on promotions, etc. play a vital role in any film's success story. Yet, which among these mentioned factors helps define a hit film? It's a lot of grey than black & white. Once the movie does well during its opening weekend, do you also think that it will be considered a hit if it crosses an Rs. 100 or 200 or 300 crores Or not?
Still no Clarity! Moreover, it seems like the numbers are crunched in some random factory on the outskirts of Mumbai, revealed to the public and everyone excepts that since this number is good, it is a hit. It has become so mechanical these days. You must be wondering where did this come from? Well, Sometime ago, there was a report claiming that Akshay Kumar’s Housefull 4 collection was nothing but a hoax. As per the media reports, Khiladi Kumar exaggerated the numbers to attract the audience to the theatres. Is it a strategy or just a simple case of misleading the audiences?
Well, to sum it up, I should say that the rat-race has gone to some other level now. Stars are more concerned about the 100 Crores club rather than bringing quality content which would take their product to new heights. There's no clarity as to how these numbers are crunched or what's the criteria of declaring if the movie is a hit or a flop. All we know is that 'Word of Mouth' is working better than any other strategies.
I'll give you an example - Aayushmann Khurana's movies did well because of the word of mouth and his content was good, and not because he showed "numbers" to get more footfall.
Do you get what we are trying to say here? Perhaps not, but we'll keep on trying.