Badshah the king of rap has engaged himself in not just singing and writing songs but has also started some new ventures. The latest one is his production house known by the name of “Afterhours”. This house will create and curate content for the digital, television and film industry which will comprise of music, fiction, performing arts and culture.
I am thrilled and nervous to start something new altogether. Production has always enticed me and this is a domain which I have always wanted to explore,said the rap king Badshah in a statement. The first show under Afterhour's banner will be a reality based web series titled "Lockdown" in collaboration with digital entertainment network One Digital Entertainment where each episode will run for 30 minutes. On the first project, he said: "The first project launching under the banner will be a musical web series titled 'Lockdown' featuring music icons such as Raftaar, Kailash Kher, Sachin Jigar and Monali Thakur collaborating with digital stars such as Shirley Setia, Jonita Gandhi, Raja Kumari and Mickey Singh. "The curated series of musicals will stream on Zee Entertainment's OTT platform Zee 5 that will give the audiences a brand new flavour for consumption. Since One Digital Entertainment has been fruitfully tapping the nerves of content generation in the digital arena, I am looking forward to create some cool content with them." Gurpreet Singh, Chief Operating Officer and Co-Founder, One Digital Entertainment, said: "The format will showcase the newer consumption patterns of the audience and be a trendblazer of sorts. Badshah's foresight is very diverse and we are pleased to be an integral part of his entrepreneurial endeavours." Before this Badshah had launched his restaurant and lounge ‘DragonFly’ in Bombay, he also debuted for the first time as a singer with the song ‘Tareefan’ from the movie ‘Veerey di Wedding’. Seems like he is always on the run for something new. And with this we wish him good luck for all his future endeavors. For more updates related to the bollywood and pollywood industry stay tuned to gabruu.com. News Source- Business Standard/IANS