Farhan Akhtar, the man with many talents is all set for an all-new social awareness campaign on non-communicable diseases. The actor-filmmaker has joined hands with Greater Mumbai Municipal Corporation and Amar Gandhi Foundation's campaign on public health to create awareness about non-communicable diseases. Referred to the world health organization's report on non-communicable diseases Farhan said; "Nearly 61 percent of deaths in India are now attributed to non-communicable diseases. Out of these, cardiovascular diseases (coronary heart disease, stroke, and hypertension) contribute to 45 percent, followed by chronic respiratory disease (22 percent), cancer (12 percent) and diabetes (3 percent). "All of these are preventable if we reduce the intake of salt, sugar and oil from our diet, and maintain an active lifestyle." The actor-director also promotes the fit India campaign, in fact, he is the first one to go cycling on Mumbai roads even before the campaign was started. Farhan Akhtar also runs an organization which works for women empowerment and safety of women. Back in the year 2013, he started a campaign with the title 'MARD-Men Against Rape and Discrimination'. Soon after the launch, this campaign gained publicity and the actor became the UN ambassador for women empowerment. Ajoy Mehta, Municipal Commissioner Greater Mumbai said that MCGM will takeover 50 bus shelters, hoardings and railway station to promote their campaign in the entire city. He further added, "'EkChammachKam' campaign aims at making people aware about the grave nature of non-communicable diseases and the importance of dietary changes and exercise in one's daily life,". A few days back Akshay Kumar too supported a social cause with Mumbai police to aware people about road safety and telling how going ruthlessly on roads can cost your life.