The recent Tanishq controversy has stunned everyone . The company apologized and the ad is taken off. Though the ad had nothing problematic, vulgar or obscene but these ads in the past were eventually banned for being too much for the TV screens.
1. Tuff shoes. (1995)
Shot in 1995, the black & white photograph of super models Milind Soman and Madhu Sapre posing nude, wearing nothing but a pair of Tuff shoes and a python wrapped around their body, stirred controversy nationwide. The ad was banned and the models were charged with indecent behaviour in a court. Another case was filed against this ad under the Wildlife Protection Act for the illegal use of a python and for cruelty to animals.
2. Amul Macho. (2007)
Indian actress and model Sana Khan was featured in a titillating commercial wherein she washes a man's underwear while making sexual imputations. The Ministry of Information and Broadcasting wasn't very
impressed and put a ban on the "indecent, vulgar and suggestive" ad.
3. Fastrack. (2011)
Fastrack signed cricketer Virat Kohli and actress Genelia D'Souza for a series of TV commercials. One ad had Kohli as a pilot and D'Souza as an air-hostess getting cozy in the cockpit and endangering the lives of their innocent passengers. Many objected to their callous disregard for human lives.
The ad was criticised by many in the aviation industry.
Switzerland-based inner-wear company Calida signed up Bipasha Basu and Dino Morea for an ad in which Morea was seen pulling off Basu's underwear with his teeth. The ad was eventually banned after several women's organisations raised their voices against it. Basu claimed that the shots were just some private moments that were not meant to be photographed and used.
5.Cadbury Temptations. (2002)
Back in 2002, Cadbury committed a blunder of epic proportions. The newspaper campaign featured a map of India with the tagline "Too good to share" written on Jammu & Kashmir. "I'm good. I'm tempting. I'm too good to share. What am I? Cadbury's Temptations or Kashmir?" was the catch line.