One of the fittest heroes in the B-town ‘John Abraham’ has always been very particular about his choice of films. From being a boy next door in Babul to a cool villain in Dhoom, from making bromance again a trend in Dostana to the action-packed performances in Force and Satyamev Jayate, by producing content driven movies like Vicky Donor and Madras Café he has aced it all.
Among these films, some of them will feature John Abraham as an actor and in some of them he will associate as a producer only and same goes with director Nikkhil Advani, being a director he is not going to direct all films but some other directors will also be on board with them.
About this collaboration, all three have shared their views,
T-Series CMD, Bhushan Kumar has this to say about this collaboration, “Having worked with John, Nikkhil and everyone at Emmay, I have a very secured partnership. Of equal if not greater value is their partnership as producers. They are valuable talent assets and we are privileged to have them in our joint venture. With the six films, JV T-Series intends to leverage their complementary skills in talent access & development as well as efficient production.”
Actor-producer John Abraham believes this joint venture is a right step forward. He says “Market forces today demand that smart alliances are formed to fulfill audience expectations. Our association thus far has been an excellent test bed from which we have all learned a lot.”
Nikkhil Advani, speaking on behalf of EMMAY, said, “We welcome this collaboration as it will enable us to push the envelope with new stories, formats. Mostly, as partners, we are committed to creating opportunities based on meritocracy and a healthy work culture.”