German luxury car makers Mercedez Benz have at last launched their bestselling E class sedan in India at a whopping amount of 1.5 crores ex-showroom price only. The AMG version of Mercedez, E63 AMG is its fourth launch in India for 2018. In comparison to other luxury brands, Mercedez leads the top-notch position as for last year, the country sale for India is 15,300 units for Merc, whereas for BMW and Audi it were 9,800 and 7,876 respectively. Mercedez has shown nearly 25% growth in sales this year and that too just in the first three months of this calendar year. Talking of a few years back BMW and Audi used to take a dig at the German car builders as a preferred choice for fathers and uncles but since Mercedez has sold over 1.33 lakh units of its AMG globally, it seems the game has changed entirely. https://www.youtube.com/watch?v=U3zAnAFNY14 Roland Folger, managing director, and CEO, Mercedes Benz India stated; "Our AMG strategy in India has been very well received. From the track to the tarmac, to tricky terrains, we broke lap records, introduced never seen before variants and drove past our competitors in some style," He further added; "We believe a key factor to grab the attention of young Indians is not only for a Mercedes Benz but also for an AMG. The average AMG customer age in India is 30 years, which is a notable 7 years lesser than that of an average Mercedes-Benz buyer."