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NEHA DHUPIA'S INITIATIVE #FREEDOMTOFEED IS STILL WINNING THE INTERNET | GABRUU

By Ritika Nath . 9th August 2019 06:00pm
NEHA DHUPIA'S INITIATIVE #FREEDOMTOFEED IS STILL WINNING THE INTERNET | GABRUU

World Breastfeeding Week is celebrated every year from August 1 to August 7, but it seems like it’s not over yet. And why would it be? It’s a great initiative since 1992 started by World Alliance for Breastfeeding Action (WABA) and is now observed in over 120 countries by UNICEFWHO and their partners including individuals, organizations, and governments.

Different people and organizations around the globe spread awareness about the importance of breastfeeding. Well, most of us are already well- known with the key importance of breastfeeding. But we are also familiar that in many of the countries open breastfeeding is still not accepted by the people around nursing moms.

In India this year, famous celebrity Neha Dhupia started a campaign named #freedomtofeed which in no time raged the internet with the positive responses.

Neha Dhupia shared her picture while breastfeeding her little one and captioned it as,

it’s been 8 months since I embarked on this rollercoaster and there is no better time than now to talk about how truly grateful I am for all the joy that our little one has brought into our lives...motherhood like all else hasn’t been easy... the sleepless nights, the feeling like a food source ,the blues are all a part of this wonderful package. Its amazing how the mommy brain can do so many things at the same time and works on autopilot ...like resting the baby’s head jus right , knowing when she is done with her feed and ofcourse becoming the burping expert of the world . I breastfed 🤱 Mehr exclusively for 6 months and still continue to do so ... It truly made me realize the value of a wonderful support system that I have and sometimes the lack of it and also the lack of facilities . Like once I was on a plane and had to feed her , and I literally had to take her to the washroom and was only hoping that the seat belt sign does nt come on before she is done ...of course I came out n apologised for using the washroom for so long... now here’s the real deal ... I honestly don’t understand the consciousness behind doing something so right n so beautiful. Im also super grateful for all the amazing people in my life for making this journey easier but the truth is I know I’m not alone in feeling that there has to be a slight shift in our mentalities, in the fact that we need more facilities for breast feeding moms with their babies or even their breast pumps ...and the only way this can happen is if we start a conversation... I want to encourage moms like you and me whether breast feeding or not , to share their story ... tag me @nehadhupia and use the hashtag #freedomtofeed 🤱and I promise to share story with my little world. 💕 ... @freedomtofeed

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it’s been 8 months since I embarked on this rollercoaster and there is no better time than now to talk about how truly grateful I am for all the joy that our little one has brought into our lives...motherhood like all else hasn’t been easy... the sleepless nights, the feeling like a food source ,the blues are all a part of this wonderful package. Its amazing how the mommy brain can do so many things at the same time and works on autopilot ...like resting the baby’s head jus right , knowing when she is done with her feed and ofcourse becoming the burping expert of the world . I breastfed 🤱 Mehr exclusively for 6 months and still continue to do so ... It truly made me realise the value of a wonderful support system that I have and sometimes the lack of it and also the lack of facilities . Like once I was on a plane and had to feed her , and I literally had to take her to the washroom and was only hoping that the seat belt sign does nt come on before she is done ...of course I came out n apologised for using the washroom for so long... now here’s the real deal ... I honestly don’t understand the consciousness behind doing something so right n so beautiful. Im also super grateful for all the amazing people in my life for making this journey easier but the truth is I know I’m not alone in feeling that there has to be a slight shift in our mentalities, in the fact that we need more facilities for breast feeding moms with their babies or even their breast pumps ...and the only way this can happen is if we start a conversation... I want to encourage moms like you and me whether breast feeding or not , to share their story ... tag me @nehadhupia and use the hashtag #freedomtofeed 🤱and I promise to share story with my little world. 💕 ... @freedomtofeed

A post shared by Neha Dhupia (@nehadhupia) on


After her post, there were moms around the world who shared their experiences and the problems faced while breastfeeding their babies in the Public. Some mentioned they had to hide their babies, some said they had to go to the toilets to provide nutrition to their child and many more.

We believe initiated started by Neha Dhupia will definitely light up conversations regarding this social taboo in India. Many other famous personalities also joined Neha Dhupia in this campaign which includes big names like- ‘Soha Ali Khan’, ‘Prianka Singha’ and many more.


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It’s International Breastfeeding Week and I couldn’t be a prouder mother to participate in this celebratory movement that has created awareness for many mothers who realise the challenges women face daily leading them to believe breastfeeding their child isn’t always an accessible option to them. But things MUST and WILL change. I recall taking a domestic flight from Mumbai to Kolkata once where I wanted to breastfeed Kainaat during take-off as it helps reduce ear pain for an infant during elevation. Despite having my feeding apron on and wearing appropriate maternity wear for easy feeding with the least exposure, I was being glared at with unaccepting looks from two unknown middle aged men sitting on the row beside me and ironically an elderly lady sitting behind them. At this point my feeling of discomfort and frankly anger disturbed the feed and poor Kainaat and I were both unhappy. Why should I go into a tiny and possibly unhygienic cubicle of an airplane toilet to breastfeed my baby when sitting on my seat, in as concealed manner as possible, is the most feasible and natural option? So I continued to do so, despite the “looks”. NO woman, NO mother should ever feel uncomfortable when providing her child with the best she can offer. Thank you @nehadhupia for partaking in this annual movement and making noise for the #freedomtofeed. Thank you for this initiative ❤️

A post shared by Prianka Singha (@priankasingha) on

Looking at this initiative rapidly speeding among the masses, there will be a day when people in India will definitely feel to breastfeed freely.

What do you think about open breastfeeding? Let us know your views in the comment section below. 

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