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Puma's launches an all-women campaign with Sara Ali Khan, Dutee Chand and Mary Kom | Gabruu

By Ritika Nath . 17th October 2019 05:29pm
Puma's launches an all-women campaign with Sara Ali Khan, Dutee Chand and Mary Kom | Gabruu

“A Lady must know how to talk and sit properly.”

“Don’t’ be bossy”

“Girls don’t travel alone”

These are some of the million things that a girl hears in a lifetime. However, people say that they are giving the freedom and equality to girls but is it actually happening?

Well, the answer to this is quite contradictory as it has its own pros and cons. Today, we are talking about Puma's campaign which has started an initiative to showcase the empowerment of the Proper lady as ‘Propah Lady’ through this.


The vision of the campaign is to recognize how a modern-day woman is taking a stand for herself and living her life un-apologetically. This campaign is aimed at encouraging those women who take a stand for themselves and make their own rules while breaking stereotypes. 
As soon as the video of empowering women of India Actor Sara Ali Khan, Athlete Dutee Chand and Boxer Mary Kom got released under the Puma it went viral over the social media.
The video was also personally shared by them through their social media handles, have a look:





Very beautifully, the video portrayed that the women of this era can live their lives on their own terms. The initiative started by Puma is a step towards a new evolved time which obviously proves that girls are slowing but getting the importance and the deserved respect that they wish for.