There would be hardly a person in India who haven't eaten Maggi in his life. The instant noodles are everyone's favorite savior while they are hungry. What if we tell you that you can get your own Maggi pack for free?
Don't be surprised as this is happening for real, you just have to do a little change to get your own Maggi pack. According to reports, consumers can exchange 10 empty packs of Maggi noodles for one fresh packet at retail shops. The project is in its pilot phase in the towns Dehradun and Mussoorie in the Indian state of Uttrakhand.
The move has been initiated by the worlds biggest foods and beverages maker Nestle. The Swiss company has initiated this move to make the Indian hills cleaner and better place.
Plastic products have wreaked havoc on the environment and in a bid to curb the menace, Nestlé India has launched a ‘MAGGI Wrappers return’ scheme under which consumers can grab a free Maggi packet.
A Nestle India spokesperson said the move is among one of the company’s several plastic waste management initiatives. Currently, Nestle is working with nearly 250 retailers to follow this through. The spokesperson further added, “We are hopeful that this will bring about a behavior change in consumers and help create awareness for responsibly disposing of plastic waste and prevent littering.”
India is listed in the category of poor cleanliness where it stood at 177th in the list of 180 countries and it really needs such kind of campaigns for a better tomorrow.