Easy to reach viewers, IPL 2018 hits Doordarshan! Though the feed will be one hour delay, still you will enjoy the full show.
As per the IPL media rights agreements, Doordarshan has shared the rights with Star. With this, the channel will broadcast shared IPL 2018 highlights. It's a wonder for all IPL lovers.
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It is for the first time that IPL matches are going to stream on Doordarshan. Moreover, there is a restriction to one match per day. But, viewers can see the glimpses later on if unable to watch on other channels.
Doordarshan and Star India: Conclusion to IPL 2018
Not all, but some selective moments of IPL will be shared. These are the opening ceremony, some key matches i.e. one per week, and final and closing ceremony of the tournament. According to Star India, the revenue sharing with Doordarshan should be 75:25. But, Information and Broadcasting go with the revenue sharing of 50:50, which is final.
Moreover, Ministry of Information and Broadcasting demanded 15 minutes delay, but Hot Star India agreed for some matches with an hour delay broadcasting daily highlights on Doordarshan. Star India owned the IPL media rights for Rs 16347.5 crore for next five years.
There is a basic reason behind the sharing of live feeds of IPL. Prasar Bharti itself has expressed through tweets-
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So, IPL 2018 can be on a wide reach and moreover, Doordarshan can get a boost in its TRP as well. Also, IPL live feed is beneficial for DD viewers too.