The growth of Punjabi television and films over last decade has been commendable. There are several names that can be credited for making the Punjabi infotainment industry bigger and better. Of all the names that have contributed to this rise of Punjabi regional media channels to the mainstream broadcasts is the head honcho of Tricity Mr. Sandeep Bansal. Divya Channel is world’s first spiritual channel in India that boasts of catering along age groups that were never tapped by any other channel before. The novelty and freshness in the content being aired on Divya has attracted viewers that have never been a part of any religious channel’s target viewership. [caption id="attachment_32738" align="alignnone" width="1280"] Sandeep Bansal[/caption] Mr. Sandeep Bansal, the Managing Director of Divya Broadcasting has single-handedly changed the scene of spiritual content on television. With the launch of Divya Channel in 25th September 2008, he also focused on the, otherwise excluded, young audience. After writing a success story in spiritual entertainment, Mr. Sandeep Bansal initiated collaboration with INX Media to start the leading Punjabi music channel 9X Tashan. INX Media already had Hindi music channels with quite a viewership to boast of. Their plan to start a Punjabi music channel was helmed by Mr. Bansal. It was under his dynamic leadership that the channel reached the platform of being the numero uno Punjabi music entertainment channel. Punjabi music and film industry have definitely reached a point where it is touching new heights and is ready to experiment with more concepts and genres. And such cinema must reach more audience, should be accessible with a click and there must be one platform for all entertainment-based needs. Mr. Sandeep Bansal provided that platform, with the launch of Pitaara TV on 7th July 2017. From hours of back-to-back old as well as new Punjabi music, to films, and chat shows bringing Punjabi celebrities right to your living rooms, the channel has a unique programming. [caption id="attachment_32743" align="alignnone" width="1200"] Sandeep Bansal[/caption] Sandeep Bansal, the father of Divya, 9x Tashan and Pitara has carved such a niche in the Punjabi Industry that whenever someone talks about Television revolution in Punjab his name is one of the first and the most important that rings.