With the recent success of Carry On Jatta 2 on the box-office, we can safely say that the market of Pollywood movies is growing by leaps and bounds. Especially in Delhi-NCR region where Punjabi films are being placed alongside Bollywood and Hollywood releases. In fact, last two years have seen a whopping increase in the number of screens Pollywood films are getting in and around capital city. Amongst the movies that released just last weekend, John Abraham's 'Parmanu: The Story of Pokhran', Kareena Kapoor and Sonam Kapoor's 'Veere Di Wedding' and 'Carry On Jatta 2', the latter has definitely managed to mint money in Delhi-NCR. Gippy Grewal and Sonam Bajwa starrer comedy caper has won the hearts of even the non-Punjabi speaking audiences who looked forward to a fun weekend. Earlier, Golak Bugni Bank Te Batua, Daana Paani, Bhai Taru Singh and Laung Laachi had also registered an average of 85% occupancy at the screens in Delhi, Noida and Gurugram. According to the exhibitors' statements to a leading national daily, Pollywood films are attracting crowd because of good content as well as cast. Commenting on the same, actress Sargun Mehta told the daily,
Content has changed, and now Punjabi films are houseful not just in west Delhi, but in south Delhi, too.Another reason is the visibility of Punjabi stars on national podiums. For example, Diljit Dosanjh on the reality TV show has made him a known face across North India. Similarly, the presence of stars on the social media also ensures that there projects get the limelight. As told by Joginder Mahajan, a Delhi based film distributor,
A number of Punjabi film actors are part of TV reality shows, and that’s why they have a good fan following. We receive a lot of feedback from the audience in Delhi saying that they went for a Punjabi film only after they spotted a known face on the hoarding.However, most of the cine-experts and trade analysts still believe that star-power goes hand-in-hand with the film's story and concept to make it a success amongst the cine-goers who do not necessarily understand the language.
Source: The Times Of India