With the passage of time, the world of internet has truly turned it into a global village. You can be at any corner of the world and talk to anyone from the second corner. Why just talking you can even have a video conference, watching the second person as well as talking at the same time, as if they are just in front of you. Earlier it was Ice Bucket Challenge that had taken the internet by storm, for a social cause in order to aware people of a disease named amyotrophic lateral sclerosis (ALS). Then came in as bizarre as and dumb as dumb possible, a challenge titled as Condom snorting challenge. However, it has now be taken up by a fluffy challenge which is also called 'What The Fluff Challenge'. It includes fooling man's best friend. And this is exactly what people are doing across the internet. All you need is a cute dog that blindly trusts you or else it's gonna be an epic fail. Along with it also a large piece of cloth and a doorway to hide away. Wasn't it amazing? Even if you are a happy owner of a cute dog do make your 'what the fluff challenge' videos and send us it to our social media accounts on Facebook, Twitter, Instagram, Youtube and we will feature it on our social media accounts.