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By Mukul Arora . 19th July 2018 11:30pm

A one-and-a-half-minute long advertisement for a Kerala-based jewelry chain featuring Amitabh Bachhan and his daughter Shweta Bachhan Nanda has come under attack from a bank union which termed it “disgusting” and aimed at creating distrust in the banking system. As per reports, AIBOC general secretary Soumya Datta alleged that the theme, tone and tenor of the ad were “disgusting, derogatory, to say the least, and is aimed to create distrust in the banking system, for purely commercial gain.” All India Bank Officers’ Confederation, an organization claiming to have the membership of around 3,20,000 officers, today threatened to sue Kalyan Jewellers accusing it of “casting aspersion and hurting the sentiments of millions of personnel” through the advertisement. Rejecting this allegation, Kalyan Jewellers made an official statement which read;

 It was pure fiction. “We understand that your esteemed association feels that the bankers have been portrayed in bad light. We state it on record that it is a pure fiction and at no point we have intended to generalize the bank officers at large,” 

“Please accept our unconditional disclaimer for the same. We shall within three working days from today add characters and situations depicted are fictional. The brand does not intend to disrespect or malign any person or community’ before the advertisement,”

In the ad, Bachchan is seen as a person with integrity and honesty, is seen visiting a bank branch along with his daughter to return the extra money credited in his pension account and his bitter encounter with bank employees in the process.

“The advertisement portrays banks in a bad light, casting aspersion, hurting the sentiment of millions of personnel, stakeholders and is a direct attempt to ruin the trust and confidence of billions of citizenries in banks,” Datta said.

An official statement by AIBOC chief We express our strong resentment against the management of Kalyan Jewellers and Mr. Bachchan who have manifested a negative and false image of the Banks in the ad for their personal aggrandizement. We deem it as a case of defamation to all the banks as a whole,”. Demanding an unconditional apology from the jewelry group, the AIBOC said if the advertisement was not withdrawn, suitable organizational action would be initiated. Abraham Shaji John, AIBOC’s Kerala unit secretary, also condemned the advertisement, saying “it has defamed bank employees.” For, now Amitabh Bachchan have not made any official statement on this, what do you have to say about this do let us know in the comments section below.